Formed in the North Carolina coastline community of Wrightsville Beach in 2001, the riff-fueled, distortion-driven rock of ASG that can be found on their latest effort has actually been at the band’s core since its inception. Initially forming as a three-piece instrumental project, due to the lack of a dedicated vocalist, ASG were intensely focusing on devising tight, driving guitar riffs, locking guitarist Jason Shi in with the rhythm section of bassist Andy Ellis and drummer Scott Key.
But as time passed and no vocalist was found, Shi was eventually forced to step up to the mic. With Shi becoming more comfortable as a frontman, the group found themselves connecting with Volcom Entertainment, who signed the band and put them in the studio in 2003, to record their debut album, …The Amplification of Self Gratification. In 2005 ASG found themselves in a proper studio with proper producers, Matt Hyde and Phil Caivano, recording their sophomore album, Feeling Good Is Good Enough, an album that summoned all the band’s potential and spawned a thunderous hard rock creation that equaled what the band had been working towards for the past 3 years. Shortly after completing Feeling Good Is Good Enough, second guitarist, Jonah Citty, was added to help recreate the album’s sounds live, which was none too soon as the band quickly found themselves on the road with the likes of Motorhead, The Sword, Torche, Dwarves, and CKY.
In June 2007 ASG returned to Los Angeles to record their fourth album, entitled Win Us Over, with Matt Hyde again. Win Us Over, is a vivid, psychedelic, and panoramic thrust that is just as much for the ears as it is for the aura; an experience. In late 2011, the band signed to renowned independent label Relapse Records and entered the studio in February 2012 to record their fifth full-length entitled Blood Drive. The album went on to garnered near-universal critical acclaim since it’s release and raise the band’s profile to an even bigger level.
Now in 2018, ASG re-emerge with their six-full length and first new album in five years, Survive Sunrise. Recorded, mixed and mastered with longtime producer Matt Hyde, Survive Sunrise further expands upon ASG’s trademark blend of heavy, southern-fried, alt-rock fury and infectious, hook-centric accessibility. With unabashedly hooky vocals, evocative lyrics and well-honed musical chops, ASG create soaring, melodic rock anthems with a sunny, colorful vibe that are reminiscent of the album’s electrifying cover art, designed by Malleus (Queens of the Stone Age, Foo Fighters, The Melvins). Survive Sunrise is the perfect summertime hard rock album, one that rocks with wild abandon and will burrow into your head for years to come.